It’s that time of year again – Bridal Fashion Week! Last weekend, I attended the National Bridal Market here in Chicago, where designers converged on the Merchandise Mart to showcase new bridal fashions for the upcoming Spring 2014 season. (To get more of a low-down on what Bridal Market entails, check out my coverage of the Spring 2013 session here!)
Since this was my third time at Market, I knew exactly what to expect, making it much less of an overwhelming experience as opposed to past seasons. As usual, I went with my boss, Krista, as well as my coworker Sarah. The three of us had an amazing weekend checking out all the new, upcoming styles from our designers—not to mention we were extremely productive!
The most exciting thing, though… they allowed picture-taking this year! Which means I actually get to show you all the new trends instead of just talking about them!
So keep reading to see the latest designs from Maggie Sottero, Casablanca, and even new lines such as Aura Bridal by Andrew Adela . . .
(All photos personal. And picture-heavy—you’ve been warned!)
As someone who attends a lot of them, I can be pretty critical when it comes to conventions. But as far as trade shows are concerned, the National Bridal Market is one of my absolute favorites!
For those of you who don’t know, Bridal Market is a bi-annual merchandise show for the bridal industry. Designers set up exhibits and retailers attending the show are able to view products for the upcoming season. From there, the retailers decide what they want to order for their stores. It’s pretty straight-forward – and also pretty fun.
(Hint: that’s an understatement. It’s unbelievably fun!)
This was my second season attending the show as an assistant buyer with my boss, Krista, from I Do Too! Bridal. Trish, our maids gallery supervisor, also attended this season. Even though the spring show is usually the slower of the two, it’s been a very busy three days for us! I’m exhausted and my feet are screaming after being in heels the entire time, but I’m so excited about what we saw from our vendors.
Legally, I couldn’t take pictures of anything on the showroom floor. That being said, I do want to share some trends that you’ll be seeing later this year, as well as what you can expect from some of the biggest designers! And also a peek at what attending Bridal Market is like, for those of you who are curious!
(All photos personal unless otherwise stated.)